For the complete documentation index, see llms.txt. This page is also available as Markdown.

The 8 pillars of a successful launch

1. Pre-launch teasing

Build curiosity before the launch through a humorous mini-campaign. Example: "Your bulletin board is retiring".

2. Coordinated launch (Launch day)

Schedule invitations simultaneously (8:30–9:00 a.m.) to create a sense of collective momentum, or set a specific time slot as an appointment.

3. Spectacular reveal

If you have Steeple screens, set up a live countdown with animation or a speech to mark the moment.

4. Pre-filled platform

Never open Steeple empty. Prepare in advance:

  • A message from the leader

  • Team photos

  • The schedule

  • Useful resources

  • Fun polls

5. Ambassador group

Select 2–3 days before launch employees who volunteer to:

  • Test the platform

  • Post content

  • Act as relays

6. Festive event

Organize a breakfast and activities (selfies, quizzes, prize draws) to celebrate together.

7. Message from the leader

An official post from the leader that:

  • Sets the tone

  • Explains the goals

  • Encourages participation

8. Removal of old tools

Clarify the transition by simultaneously disabling:

  • The paper bulletin board

  • Paper newsletters

  • The other competing channels

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