Ensure the quality and regularity of communication

Two essential ingredients: quality and consistency

The communicator plays a key role in bringing company life to life. For publications to have real impact, two ingredients are essential: quality and consistency.

What is quality communication

An effective publication is a publication seen, read, and appreciated.

The right indicators

• Number of views : has the content reached its target audience?

• Number of likes : did colleagues find it useful or enjoyable?

• Number of interactions : did it trigger reactions, comments?

The 6 golden rules of an effective publication

1. Embodiment : a visible and identifiable author

2. Impactful visual : quality image or video

3. Catchy title : simple, direct, memorable

4. Single message : one idea per publication

5. Interaction : ask a question, start a discussion

6. Strategic timing : publish at the right time (morning, early in the week, before lunch break, etc.)

The 5H tip for engaging content

• Human : speak directly to employees

• Story : tell a story, not just inform

• Humor : a little lightness, when the tone fits

• Honesty : be authentic in the messages

• Humility : adopt a sincere and approachable tone

Ensure consistency

Quality alone is not enough: consistency creates the appointment. It gives internal communication a rhythm.

Some good practices

• Create rituals : a fixed weekly publication (e.g., Monday morning, “HR Minute”)

• Appoint regular contributors : identify reliable relays in each department or site

• Animate the collective : encourage cross-contributions (HR, HSE, CSE, managers)

The tip: the shared monthly report

Every month, publish a summary of publication performance on Steeple:

• Number of publications

• Best posts of the month

• Most active contributors

• Suggestions for improvement

• New contributors

Bonus: tag contributors to publicly recognize and thank them.

Field objective

• Identify the least engaged communities or sites

• Understand which formats and themes work best

• Target follow-up or training actions

• Create a virtuous cycle: more quality ➝ more interactions ➝ more impact