> For the complete documentation index, see [llms.txt](https://help.steeple.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.steeple.com/en/centre-d-accompagnement/qualite-regularite.md).

# Ensuring the quality and consistency of communication

### Two essential ingredients: quality and consistency

The communicator plays a key role in bringing company life to life. For publications to have a real impact, two ingredients are essential: quality and consistency.

### What is quality communication

An effective publication is one that is **seen, read, and appreciated**.

#### The right indicators

* **Number of views** : did the content reach its target audience?
* **Number of likes** : did colleagues find it useful or enjoyable?
* **Number of interactions** : did it trigger reactions, comments?

#### The 6 golden rules of an effective publication

1. **Embodiment** : a visible, identifiable author
2. **Impactful visual** : high-quality image or video
3. **Catchy title** : simple, direct, memorable
4. **Single message** : one idea per publication
5. **Interaction** : ask a question, open a discussion
6. **Strategic timing** : publish at the right time (morning, early in the week, before lunch break, etc.)

#### The 5H tip for engaging content

* **Human** : speak directly to employees
* **Story** : tell a story, don't just inform
* **Humor** : a little lightness, when the tone fits
* **Honesty** : be authentic in your messages
* **Humility** : adopt a sincere, approachable tone

### Keep it consistent

Quality alone is not enough: **consistency creates the appointment**. It gives internal communication a rhythm.

#### Some best practices

* **Create routines** : a fixed weekly post (e.g. Monday morning, “HR Minute”)
* **Name regular contributors** : identify reliable relays in each department or site
* **Engage the collective** : encourage cross-contributions (HR, QHSE, CSE, managers)

### The tip: the shared monthly report

Each month, publish a **summary of post performance** on Steeple:

* Number of posts
* Top posts of the month
* Most active contributors
* Suggestions for improvement
* New contributors

**Bonus:** tag contributors to publicly recognize them and thank them.

### Field objective

* Identify the least engaged communities or sites
* Understand the formats and topics that work best
* Target follow-up or training actions
* Create a virtuous circle: more quality ➝ more interactions ➝ more impact