Measure to improve

Measuring is starting to progress

After the launch of the Steeple system, a new phase begins: continuous optimization. And to improve what is in place, you first need to measure it carefully.

Five simple indicators make it possible to track adoption, engagement, and the vitality of communication.

The employee journey in 5 key indicators

1. Activated employee

The one who is ready to use it

They have completed their registration and logged in to Steeple for the first time.

What this measures

• The success ofinitial onboarding

• The the trigger to start using the platform

To improve it

• Clear launch campaigns, signage, QR codes

• Simple tutorials

• Help with the first login from managers or ambassadors

2. Active employee

The one who takes action

They have logged in at least once in the last 30 days.

What this measures

• The actual size of the audience

• The the level of actual usage of the platform

To improve it

• Make Steeple accessible everywhere, all the time

• Activate mobile notifications to reach remote employees

• Offer content that is directly useful (menus, HR news, schedules)

The mobile app is a major lever to turn a registered employee into an active employee. It is essential in industrial, logistics, or multi-site environments.

3. Regular employee

The one who comes back

They have logged in at least once a week during the last 4 weeks.

What this measures

• The development of a checking habit

• Theembedding of Steeple into employees' routines

To improve it

• Create posts that are recurring and anticipated

• Animate key moments in company life

• Encourage downloading the mobile app to make regular return easier

Employees who download the mobile app become 2 to 3 times more regular. They can check it during breaks, on public transport, or at home. Mobile breaks down physical barriers.

4. Regularly engaged

The one who interacts

They have liked, voted, or commented at least once a week during the last 4 weeks.

What this measures

• The content relevance

• Theemotional involvement of teams

To improve it

• Offer interactive formats (polls, quizzes)

• Dare to address substantive or field-based topics

• Encourage responses ("And you?", "Your opinion matters!")

5. Regular contributor

The one who posts

They have posted at least once a month over the last 3 months.

What this measures

• The degree of collaborative communication

• The diversity of voices in the company

To improve it

• Identify and support ambassadors

• Help with writing viabuilt-in AI or co-publishing

• Create a culture where contributions are valued and recognized

A smooth journey, targeted actions

Activated employee → Active employee → Regular employee → Regularly engaged → Regular contributor

Each step is a signal and a lever. And it all starts with good mobile access, because the easier it is for an employee to access Steeple, the more they come back, and the more they engage.

Summary

Indicator	Definition	What it measures	Key action
Activated employee	Registered + first login	Onboarding	Communication + QR code + relay
Active employee	1 login in the last 30 days	Actual usage	Mobile app + visibility
Regular employee	1 login/week over 4 weeks	Sustainable adoption	Routines + mobile app + embedding
Regularly engaged	1 interaction/week over 4 weeks	Interest & involvement	Quality content + interactive formats
Regular contributor	1 post/month over 3 months	Collaborative communication	Activation + recognition