The 8 pillars of a successful launch

1. Pre-launch teaser

Create curiosity before launch through a humorous mini-campaign. Example: "Your bulletin board is retiring".

2. Coordinated opening (Launch Day)

Schedule the invitations simultaneously (8:30–9:00) to create a sense of collective momentum, or set a specific time slot as an appointment.

3. Spectacular reveal

If you have Steeple screens, set up a real-time countdown with an animation or speech to mark the moment.

4. Pre-filled platform

Never open Steeple empty. Prepare in advance:

• A post from the leader

• Team photos

• The calendar

• Useful resources

• Fun polls

5. Ambassador group

Select volunteers 2-3 days before launch to:

• Test the platform

• Post content

• Serve as a relay

6. Festive event

Organize a breakfast and activities (selfies, quizzes, prize draws) to celebrate together.

7. Leader's message

An official post from the leader that:

• Sets the tone

• Explains the objectives

• Encourages participation

8. Removal of old tools

Clarify the transition by simultaneously disabling:

• The paper bulletin board

• The paper newsletters

• The other competing channels