Support managers in adopting new communication habits

Helping the company make the full switch to Steeple

Changing tools is not enough: it is a culture change. For Steeple to become the heart of internal communication, teams — and managers in particular — need support in letting go of their old habits.

The role of the key contact is essential: they are the link between yesterday's habits and tomorrow's practices.

How to support this change

1. Organize workshops with managers

• Listen to their needs, constraints, and habits

• Identify the communications they still handle differently

• Co-create concrete use cases on Steeple with them

2. The winning combo: Draft + AI + Post ideas

Draft feature: encourage managers to prepare their posts in advance, calmly. In a workshop, start from a communication they already do (email, note, notice board, WhatsApp) and show how to turn it into a Steeple post.

Integrated writing AI: many hesitate out of fear of writing. Show that AI can suggest a first version that is clear, engaging, and suited to the company's tone. Use it live to write a news post, an HR update, a schedule reminder, or a team spotlight.

Post idea suggestions: the idea bank built into Steeple is full of possibilities: testimonial, key figures, customer feedback, safety news... A single click can spark inspiration.

Tip: offer a simple challenge:

"1 post per week for 3 weeks, in draft form if needed — I'll be there to review them with you."

Identify communicators well in order to inspire them

Before suggesting examples or ideas, it is essential to properly identify all communicators in the company during the initial audit. Don't limit yourself to HR or the executive committee: communication is everywhere.

Role	Why do they communicate?	Examples of content to post
Executive Management	Share the vision, mobilize	Video message, quarterly editorial, strategic project
Frontline managers	Motivate, organize, value	Schedule, praise for the team, on-site safety info
HR	Onboard, train, retain	Welcome, upcoming training, employee benefits
QHSE	Raise awareness, prevent	Safety campaigns, quizzes, eco-friendly habits
Employee representative committee	Inform, unite	Benefits, upcoming events, calls for ideas
General Services	Make on-site life easier	Usage tips, work alerts, new developments in the premises
Production / Workshop	Show everyday life, improve practices	Team photo, continuous improvement, before/after line
Maintenance	Prevent, secure	Planned interventions, practical advice, procedure reminders
Sales	Highlight successes	Signing of a major contract, customer testimonial, top salesperson
Customer Relations	Highlight service quality	Customer review, complaint handling, feedback
Marketing	Inspire, align	Behind the scenes of a campaign, visual A/B testing, storytelling
IT / Information Systems	Support tools, secure	Tutorials, phishing alerts, tech news
Finance	Explain, empower	Budget quiz, figure of the month, education on spending
Communications	Relay, unite	Internal reports, spotlight on professions
Employees	Share, build connections	Team life, photo challenges, improvement ideas

Draw inspiration from best practices according to profiles

For a frontline manager

• Before: daily oral briefing in the workshop

• Now: morning post with the schedule or a safety update

For a project manager

• Before: report sent by email

• Now: weekly progress post with a visual or screenshot

For a department manager

• Before: whiteboard in the stockroom

• Now: photo post on Steeple highlighting the department of the month

Executive Management, the driving force of change

"What the president does, everyone watches. What he doesn't do, no one else will do."

Executive Management sets the tone. If it adopts Steeple, the teams will follow. If it stays on the old channels, resistance will remain strong.

Why it matters

• The CEO's word is expected and respected

• Their use legitimizes the tool and inspires managers

• It embodies the company's cultural transformation

Examples of concrete actions

• Publish a video at the beginning of each year to share the vision

• Comment on and like team posts to show interest

• Share behind the scenes of a strategic decision

• Highlight field feedback or a collective success

• Use the "draft for" feature : the key contact can prepare a post for management, who will only need to review it and publish it in two clicks — a time saver and a driver of role modeling

Management must not only validate the project, it must lead by example and get involved.

Best practices for engaging managers

• Start small, show the impact

• Celebrate their first posts

• Leverage the successes of other managers in the company

• Give visibility to their posts (shares, likes, comments)

• Create a "Best of" moment for their posts

From skeptic to super fan: the 7 stages of a communicator

Changing communication habits takes time. Here is a simple journey that many communicators go through before fully adopting Steeple.

1. I think everything is fine

"We have WhatsApp, emails, a board in the break room… I don't see the problem."

This comfort phase is normal. It is often about ingrained habits, not necessarily effective ones.

2. I realize I'm losing information

"Not everyone is in the loop. I often have to repeat myself."

Trigger moment: information is not circulating well, there are duplicates, frustrations, and even mistakes.

3. I look for a solution

"I need to do a better job of communicating."

The communicator begins to look at what others are doing, to listen to advice.

4. I compare different options

"We could do a newsletter, or a Teams group... Or use Steeple?"

Helpful support: show concrete examples, have them test Steeple with a first post.

5. I choose Steeple

"Okay, I'm going to give Steeple a try."

Reassure them: offer templates, use drafts, show that it is simple and effective.

6. I get into the habit

"I post regularly and I get reactions."

Encourage, recognize, and suggest ideas suited to the profile.

7. I become an ambassador

"I couldn't do without it anymore. I even give ideas to others!"

Highlight their posts, invite them to share their experience, involve them in other Steeple projects.

This journey makes it possible to know where each manager stands and to adjust support with kindness.