> For the complete documentation index, see [llms.txt](https://help.steeple.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.steeple.com/en/centre-d-accompagnement/accompagner-managers.md). # Support managers toward new communication habits ### Helping the company make the full switch to Steeple Changing tools is not enough: it's a cultural shift. For Steeple to become the heart of internal communication, teams — and especially managers — need support in letting go of their old habits. The role of the contact person is key: they are the bridge between yesterday's practices and tomorrow's ways of working. ### How to support this change #### 1. Run workshops with managers * Listen to their needs, constraints, and habits * Identify the communications they still handle differently * Co-build concrete use cases on Steeple with them #### 2. The winning combo: Draft + AI + Post Ideas **Draft feature:** encourage managers to prepare their posts in advance, at their own pace. In the workshop, start from a communication they already do (email, note, board, WhatsApp) and show how to turn it into a Steeple post. **Built-in writing AI:** many hesitate out of fear of writing. Show that AI can suggest a first version that is clear, engaging, and suited to the company's tone. Use it live to write a news post, an HR update, a schedule reminder, or a team spotlight. **Post idea suggestions:** Steeple's built-in idea bank is full of leads: testimonial, key figures, customer feedback, safety news… A single click can spark inspiration. **Tip:** offer a simple challenge: > *"1 post per week for 3 weeks, in draft form if needed — I'm here to review them with you."* ### Identify communicators well to inspire them Before suggesting examples or ideas, it is essential to identify all communicators in the company during the initial audit. Don't limit yourself to HR or the executive committee: **communication is everywhere**. | Role | Why do they communicate? | Examples of content to publish | | --------------------- | ----------------------------------------- | -------------------------------------------------------------- | | Executive Management | Share the vision, mobilize | Video message, quarterly editorial, strategic project | | Frontline managers | Motivate, organize, highlight | Schedule, kudos to the team, field safety info | | HR | Integrate, train, retain | Welcome, upcoming training, employee benefits | | HSE | Raise awareness, prevent | Safety campaigns, quiz, eco-actions | | Works Council | Inform, unite | Benefits, upcoming events, calls for ideas | | General Services | Make on-site life easier | Usage tips, work alerts, new features in the premises | | Production / Workshop | Show the daily routine, improve practices | Team photo, continuous improvement, before/after line | | Maintenance | Prevent, secure | Planned interventions, practical advice, procedure reminder | | Sales | Highlight successes | Signing a major contract, customer testimonial, top seller | | Customer Relations | Showcase service quality | Customer review, handling a complaint, feedback | | Marketing | Inspire, align | Behind the scenes of a campaign, visual A/B test, storytelling | | IT / IS | Support tools, secure | How-tos, phishing alerts, tech update | | Finance | Explain, empower | Budget quiz, figure of the month, education about spending | | Communications | Relay, unite | Internal reports, spotlighting professions | | Employees | Share, build connections | Team life, photo challenges, ideas for improvement | ### Draw inspiration from best practices based on profiles #### For a field manager * **Before:** daily oral briefing in the workshop * **Now:** morning post with the schedule or a safety update #### For a project manager * **Before:** report sent by email * **Now:** weekly progress post with a visual or screenshot #### For a department manager * **Before:** whiteboard in the stockroom * **Now:** photo post on Steeple highlighting the department of the month ### Executive Management, the driver of change > *"What the president does, everyone watches. What he doesn't do, no one will do."* Executive Management sets the tone. If it adopts Steeple, the teams follow. If it stays on the old channels, resistance will remain strong. #### Why it matters * The executive team's voice is expected and respected * Its use legitimizes the tool and inspires managers * It embodies the company's cultural transformation #### Examples of concrete actions * Publish a video at the start of each year to share the vision * Comment on and like team posts to show interest * Share behind-the-scenes insight into a strategic decision * Highlight field feedback or a collective success * **Use the "draft for" feature** : the contact person can prepare a post for management, which only has to review and publish it in two clicks — a time saver and a lever for leading by example Management should not only validate the project, it must lead by example and get involved. ### Best practices for engaging managers * Start small, show the impact * Celebrate their first posts * Build on the successes of other managers in the company * Give their posts visibility (shares, likes, comments) * Create a "Best of" moment for their posts ### From skeptic to super fan: the 7 stages of a communicator Changing communication habits takes time. Here is a simple journey that many communicators go through before fully adopting Steeple. #### 1. I think everything is fine > *"We have WhatsApp, emails, a board in the break room… I don't see the problem."* This comfort phase is normal. It is often about ingrained habits, not necessarily effective ones. #### 2. I realize I'm losing information > *"Not everyone is informed. I often have to repeat myself."* Trigger moment: the information isn't circulating well, there are duplicates, frustrations, or even mistakes. #### 3. I look for a solution > *"I need to do a better job communicating."* The communicator starts looking at what others are doing, listening to advice. #### 4. I compare different options > *"We could do a newsletter, or a Teams group... Or use Steeple?"* Helpful support: show concrete examples, have them try Steeple with a first post. #### 5. I choose Steeple > *"OK, I'm giving Steeple a try."* Reassure them: offer templates, use drafts, show that it's simple and effective. #### 6. I build new habits > *"I post regularly and I get reactions."* Encourage, value, and suggest ideas suited to the profile. #### 7. I become an ambassador > *"I couldn't do without it anymore. I even give ideas to others!"* Highlight their posts, invite them to share their experience, involve them in other Steeple projects. This journey makes it possible to see where each manager stands, and to adjust support with kindness.